How to Create a Project Communication Plan
Effective communication is the essence of team collaboration and project management, particularly when working remotely.
No matter when or where your project team works, you need a communication plan to keep everyone on track.
This article explains how to create a communication plan in five steps, including tips on remote communication.
What is a Project Communication Plan?
A project communication plan is a blueprint for communication processes during your project. The plan should help provide the right information to the right person at the right time in a format that works for them.
Having a plan will:
- Keep remote team members engaged and informed.
- Document what tools are used and when.
- Clarify expectations around response times, especially across time zones.
- Define roles and responsibilities, for example, who needs to attend weekly status meetings.
- Keep the team up-to-date with current and upcoming tasks.
- Make it easier to secure stakeholder buy-in and support.
- Set expectations with stakeholders, the project team, and external vendors.
- Improve decision making.
- Outline processes for dealing with risks and issues.
- Gather feedback at key milestones.
Communication Tips for Remote Teams
Remote teams face a few communication challenges.
They are typically more reliant on written communication than office-based teams. When separated from body language and other non-verbal cues, it’s easy to misunderstand an email or chat message.
Without the spontaneous interactions that characterize an office, distributed workers often feel disconnected from their colleagues.
Working across various time zones is hard to balance. If this is not planned correctly, some team members may need to be online at awkward times or miss important decisions in real-time chats.
There are a few ways to combat these issues.
Synchronous and Asynchronous Communication
Firstly, set boundaries around Synchronous and Asynchronous communication.
Synchronous communication refers to real-time communication, like in-person or video meetings.
This type of communication is very common in an office but harder to replicate remotely. Use for video meetings and planning, and brainstorming sessions.
However, it’s important to remember video calls are more tiring than in-person meetings so try to keep these sessions to an hour or less.
Asynchronous communication describes non-real-time communication or communication that happens intermittently, such as email.
Asynchronous works well for remote teams as it:
- Removes the need to reply instantly, ensuring everyone can get involved in the conversation in their own time.
- Allows individuals to consider their responses more thoroughly.
- Reduces distractions.
- Creates a transparent record of communication and decisions within the team.
A simple way to manage synchronous and asynchronous communication is to work around time zones.
Use a spreadsheet or a list to document the time zone for each person, along with periods of overlap between team members.
Where possible, ask your team to use these periods when seeking feedback or help.
Some groups use acronyms like ‘Four Hour Response’ (4HR) or ‘No Need to Respond’ (NNTR) to add clarity to digital communication.
It’s also important that individuals allow for delays when communicating remotely. If something is urgent, use a video call!
Channels and Timings
Next, you’ll need to set expectations around channels and timing.
There is no shortage of collaborative tools for remote teams. As such, you’ll need to pick the right tools for the task and ensure everyone is using the same platforms.
If possible, use a complete solution, like Microsoft Teams, for video calls, chats, tasks, and document storage.
As a guide, use:
- Emails for announcements and important decisions rather than back and forth conversations.
- Video meetings for one-to-one, team, and company sessions.
- Instant chat for one-to-one and team discussions.
- A project management tool to plan, manage, and track tasks, risks, and deliverables.
- Team calendars when scheduling a meeting.
- A central location for document storage.
- Pre-recorded videos for training sessions, company updates, quick feedback, and so on.
- Polls, surveys, and forms to collect feedback.
Aim for clarity in written communications. In some cases, this means writing a longer email or message with more detail than usual.
Ideally, your toolkit will have IT approval. If not, ask your IT team for guidance around permissions, security, governance, and so on.
It’s also important to establish how often communication will take place. Make sure your team knows:
- How often do you need to hear from them?
- What tools should be used and when?
- How responsive do they need to be to the team?
5 Steps for Preparing a Project Communication Plan
Creating a communication plan typically takes place during the planning phase of your project.
To save time, check if any templates or guidelines exist within your organization you can use.
There are five key steps to follow when preparing this document:
- Outline the objectives.
- Define the audience.
- Decide what information is needed.
- Agree methods and frequency.
- Measure success and improve.
1. Outline the objectives
The first step is to decide your objectives for the plan, and what you want to achieve through effective communication.
This can include:
- Supporting remote team members.
- Building support for the project.
- Improving stakeholder engagement.
- Gathering inputs from the project team.
It’s important to link your objectives with the goals and deliverables of the project to increase alignment.
Also, consider the size and complexity of the project.
A small project will require a lighter touch than a long-term, multi-department effort.
2. Define the audience
Next, create a list of who needs to receive project information.
Typically, you should involve:
- The project sponsor
- Key stakeholders
- The project team, including remote members
- External vendors
- Relevant internal departments.
3. Decide what information is needed
Different team members need different information to contribute to the project.
Tailoring information also saves time for the recipient.
Think about what your audience needs to know, individual communication styles, and what has or has not worked on past projects.
Here are some ideas to get started with:
- Stakeholders: Project plan, status, budget, change requests, and risk management.
- Project team: Assignments, status, work in progress, issues and risk tracking, and lessons learned.
- External Vendors: Schedule and deadlines, status, and any delays.
- Relevant internal departments: Status, including any changes to deliverable deadlines.
Communication is a two-way street! During this phase, clarify what is expected from the project team to move work forward.
Depending on your project, you’ll need the following inputs from the team:
- Stakeholders: Feedback on deliverables and advice on project risks or blockers.
- Project team: Regular updates on tasks and risks.
- External Vendors: Status reports, including any delays.
- Relevant internal departments: Updates such as budget changes, new requests, or resource availability that could impact on your project.
Gathering stakeholder feedback remotely is challenging. Try forms, polls, and surveys as needed.
4. Agree methods and frequency
We’ve covered channels and timings for remote team communication in a previous section.
Once you have agreed on these elements, you’ll need to agree on who is responsible for each channel.
As the project manager, you’ll own the majority of communication activities.
However, the team also has a responsibility to share timely updates, for example, a weekly status update in Teams.
5. Measure success and improve
Given how crucial communication is to your project, it’s important to track and analyze your plan at regular intervals.
Schedule time to see what’s working, what isn’t, and what adjustments are needed.
Also, ask stakeholders and the team for their input. Document your findings to improve future plans.
Project Communication Matrix
Team members and stakeholders are busy individuals with lots of competing demands! If possible, create a quick reference graphic that summarizes key takeaways from your plan.
Here is a sample to help you get started.
Store your communication plan in the project site so everyone has easy access to the document.
Project Communication Action Plan in SharePoint
Having created your communication plan, you may wish to develop an action plan to track all activity. It is very easy to do this using Excel or a SharePoint list. Here are key elements to include:
- Audience: Who will receive the message?
- Message: What is the topic?
- Owner: Who is delivering the message?
- Schedule: When and how often will this take place?
- Method: How will the message be delivered?
- Status: Updates on communications to date.
Below is a sample SharePoint list using the above data. In this case, ‘Alex Hankin’ is the project manager.
Effective communication is crucial to successful project management. Don’t leave communication to chance; develop and share a plan with your team.
Editor’s Note: This post was originally published in May 2017 and has been updated for freshness, accuracy, and comprehensiveness.
In her free time, she enjoys a challenging session at the gym, tucking into a good book, and walking the beautiful Galway coastline with her dog.