Project Sponsor

An individual or group who provides resources and support for a project and is accountable for its success.

Back to Glossary

What is a Project Sponsor?

A project sponsor is typically a senior management or executive member deeply invested in the project’s successful outcome. This individual or group takes on the critical responsibility of advocating for the project, ensuring it aligns with the business’s strategic goals, and supplying the required support and resources.

The responsibilities of a project sponsor go beyond just allocating financial resources. They play a pivotal role in guiding the project, making critical decisions, addressing challenges, and steering the project in a strategic direction.

Functioning as the vital link between the project team and senior management, the project sponsor facilitates effective communication and the efficient realization of the project. Essentially, they embody the role of the project’s champion within the corporate structure.

Manage Projects with Microsoft 365, Power Platform, and Teams

Collaborate seamlessly from anywhere, with BrightWork 365 and Microsoft Teams

What are the Main Responsibilities of a Project Sponsor?

A project sponsor is integral to a project’s lifecycle, assuming a dynamic role encompassing strategic, managerial, and operational responsibilities. They ensure the project aligns with the organization’s strategic objectives and business strategy, from the planning phase to the closing phase.

Strategic Alignment

The project sponsor verifies its alignment with corporate strategy and business objectives within their strategic role. This involves evaluating the project’s feasibility, risk, and potential benefits. They ensure clarity in the project’s objectives and deliverables, aligning them with the organization’s goals.

Defining Project Scope and Objectives

The project sponsor sets the stage for a successful project by defining its scope, objectives, and deliverables. They provide clear direction and guidance, ensuring the project team fully understands these elements. Additionally, they establish the project budget and timeline, closely monitoring the project’s adherence to these parameters.


A vital aspect of the project sponsor’s role is making critical decisions. They oversee project scope, budget, timeline, and resource decisions. The sponsor is also responsible for approving changes and resolving conflicts or issues, ensuring the project’s successful outcome.

Managerial Oversight

As part of their managerial responsibilities, the project sponsor supervises its execution. They track project progress, address risks and issues, and provide essential feedback and guidance to the project team. Their focus is on ensuring the project meets its defined objectives and deliverables.

Stakeholder Management

Effective stakeholder management is a crucial component of the project sponsor’s role. They maintain open lines of communication with stakeholders, manage their expectations, and secure their support and buy-in. The sponsor bridges the project team and senior management, ensuring smooth communication of project progress and objectives.

Facilitating Team Resources

The project sponsor ensures that the project team can access the necessary resources. They are pivotal in resource allocation, ensuring team members have the tools and support needed for efficient project execution. This includes leveraging project management tools and software to enhance project performance.

Project Advocacy

A project sponsor champions the project within the organization, acting as its advocate. They work closely with the project manager team, ensuring the organization understands and supports the project’s significance and benefits. This includes aligning the project with key stakeholders and the executive sponsor for a successful outcome.

How Can Project Sponsors Effectively Collaborate and Communicate with Project Teams?

Effective collaboration and communication between project sponsors and project teams are crucial for the success of any project. This involves adapting to different sponsorship styles and utilizing the right tools and methodologies throughout the project lifecycle.

Below are two key areas where project sponsors can focus their efforts to enhance collaboration and achieve project objectives.

Adapting to Sponsorship Styles and Challenges

Adapting to the diverse styles and challenges of project sponsorship is essential. Whether dealing with an absentee or overly involved sponsor, finding the right balance in engagement and communication is critical. This adaptation ensures the project stays on track and aligns with the strategic vision.

Tools for Effective Management

Effective use of project management tools is vital in maintaining clarity and efficiency. These tools aid in planning, monitoring progress, and ensuring all team members align with the project goals.

Project sponsors should actively participate in various phases, leveraging these tools to guide the project toward completion.

What are the 4 Most Common Challenges Faced by Project Sponsors?

Project sponsors are pivotal in guiding projects to success. Yet, they often encounter significant challenges ranging from balancing diverse stakeholder expectations to navigating organizational complexities. Let’s explore four common challenges and offer strategies for effectively addressing them.

1. Managing Stakeholder Expectations

One of the foremost challenges is aligning and managing varied stakeholder expectations. Stakeholders may have differing priorities and interests, so sponsors must foster a consensus.

Solutions include:

  • Regular communication.
  • Clear articulation of project goals.
  • Proactive engagement strategies to keep all parties aligned and informed


2. Navigating Conflicting Interests

Conflicting interests among stakeholders or within the project team can threaten a project’s objectives. The project sponsor must adeptly navigate these conflicts to maintain the project’s integrity.

This requires strong negotiation skills, finding common ground, and sometimes prioritizing strategic objectives over individual interests.

3. Securing Necessary Resources

Securing adequate resources, whether financial, human, or technological, is another challenge for project sponsors. It often involves negotiating with other departments or external entities.

Effective strategies include:

  • Developing a comprehensive business case.
  • Showcasing the project’s alignment with organizational goals.
  • Using project management tools to optimize resource allocation.


4. Navigating Organizational Dynamics

Organizational culture, politics, and dynamics can significantly impact a project’s trajectory. A project sponsor must be adept at understanding and maneuvering within these dynamics.

It involves cultivating solid relationships across the organization, leveraging executive support, and aligning the project with broader corporate strategies to ensure smooth progress and mitigate internal obstacles.

Project Sponsor vs Project Manager


Project Sponsor

Project Manager

Role Defintion

Provides overall direction, resources, and high-level support for the project.

Manages the day-to-day operations and logistics of the project.


  • Establishes the project’s strategic objectives.
  • Acquires necessary funding and resources.
  • Authorizes significant changes and decisions.
  • Aligns the project with the overall business strategy.
  • Engages with key stakeholders at a high level.
  • Executes and plans project tasks.
  • Oversees the project team and manages resources.
  • Monitors and controls the project timeline and budget.
  • Liaises with stakeholders for coordination.
  • Resolves operational challenges and issues.

Focus Area

Strategic alignment and organizational goals.

Tactical implementation and task management.


Makes high-level strategic decisions.

Makes day-to-day operational decisions.

Engagement Duration

Involved primarily at key stages: initiation, major milestones, and completion.

Engaged throughout the entire project lifecycle.


Accountable for the project’s success in meeting business objectives.

Accountable for delivering the project on time, within budget, and to scope.

Relationship with Team

Provides guidance and support to the project manager – less involved in direct team management.

Directly manages the project team and coordinates team activities.

Outcome Measurement

Measures success in terms of ROI, business impact, and strategic alignment.

Measures success in terms of project deliverables, timeline adherence, and budget management.

Project Sponsors are Integral to Success

In summary, the project sponsor is a linchpin in the successful execution and completion of projects, especially within the realm of Project Portfolio Management Software.

They provide strategic direction resources and the essential support for a project’s effective execution. The project sponsor’s role involves navigating complex organizational landscapes, effectively managing stakeholder expectations, and resolving conflicts or issues.

Although the challenges associated with this role are significant, the value and benefits a project sponsor brings to a project are immeasurable. Their involvement significantly increases the chances of a project’s success, ensuring it aligns with the organization’s strategic objectives, is executed efficiently, and delivers the anticipated benefits.

The project sponsor’s role is vital in bridging the gap between a project’s initiation and successful completion, contributing significantly to achieving business objectives and strategic goals.

Manage Projects with Microsoft 365, Power Platform, and Teams

Collaborate seamlessly from anywhere, with BrightWork 365 and Microsoft Teams

Can we help you with anything else?